Erpisto #1 CRM Software in Saudi Arabia Mobile usage is growing rapidly and mobile sales teams are constantly out on the ground meeting potential customers. This has led to the merging of mobile devices with a mobile sales team.
Erpisto #1 CRM Software in Saudi Arabia
What is a mobile CRM?
Mobile CRM, or Mobile Customer Relationship Management, is a CRM tool designed for mobile devices including smartphones and tablets.
Connecting through mobile CRM allows your sales team to access customer data via a mobile CRM app, or a web browser with cloud CRM. Mobile CRM allows your sales team to have access to real-time data while they are out in the field meeting customers and prospects.
Mobile usage growth
“Mobile internet usage will surpass desktop internet usage by 2014.“. This was the main message from Mobile traffic continues to increase and, in fact, in some countries like India, has already exceeded desktop traffic.
One of the key conclusions from the Internet trends report delivered by Mary Meeker is that 13 percent of all Internet traffic is now executed from a mobile device, an increase from 4% in 2011 and up from 1% in 2009.
As mobile adoption continues to grow and organizations become more flexible in work arrangements for their employees, traditional desktop applications such as CRM solutions in Saudi Arabia are moving into the mobile space. A mobile strategy is not an option but is becoming a requirement.
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Call us at +966547315697 or contact email@example.com for a demo. CRM Software in Saudi Arabia team will be happy to serve you.
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Mobile CRM adoption rates
Research in 2008 found that 50% of Enterprises and more than 40% of SMBs were piloting, rolling out, or currently using smartphone applications for sales force automation. And at the end of 2012, there is a report that there were 110 CRM applications in the Apple App Store and 47 in the Android App Store.
There is a prediction of an exceptional growth rate of 500% by 2014 for mobile CRM. Mobile usage increased by 225% between December 2010 & November 2012. Yet, with 50% rolling out or piloting a mobile CRM system, it leaves 50% without. Research in Europe has shown that only 34% of companies have a mobile CRM system in Saudi Arabia.
Get started with mobile CRM
Before you start to implement your mobile CRM you need to set goals. This will help you determine what you want from a mobile CRM as well as what your workforce requires in order to benefit from real-time data access. These are the three most important areas that you need to focus on before you launch your mobile CRM.
1. Internal Buyers
It is crucial that your sales team buys into a mobile CRM application before you can implement it. Sales teams will use the app daily. To get their support, you must provide extensive training in-house on how to use it. This includes training in user guides and training programs. You also need to explain the key benefits of using mobile CRM.
2. Provide the device
People love to receive things free of charge. One way to convince your sales team to use a smartphone CRM is by giving the device to them and including the application. Although most CRM mobile apps are supported by iOS, Android and Blackberry, make sure that you check with the provider before giving it to your sales force.
3. Usability of mobile apps
Sales reps will not need the full functionality of the CRM services in Saudi Arabia. They can access all the same reports and data via their desktop. You can start by giving only the most basic access to your teams on a daily basis. You can send an email and schedule a meeting, update your contact information, and write emails.